The audio comes from a São Paulo City Council meeting on 31 March 2015, when Fernando Haddad was mayor of the city and was discussing Ceagesp and the Arco do Futuro urban development project. During that discussion he joked about reorienting development to the right, immediately adding that he meant it in a metaphorical sense, evidently. The moment circulated online as a short political soundbite because the pun works both as urban planning language and as political commentary. It remains useful for Brazilian creators commenting on shifts in direction, policy changes, and political irony.