Halo Reach is a first-person shooter developed by Bungie and released for Xbox 360 in 2010, continuing the Halo series as a prequel focused on Noble Team. Its multiplayer matches use a calm announcer to call out key moments, including the warning when thirty seconds remain, helping players judge when to push for objectives or defend a lead. The line later circulated as a short clip on soundboards and in gaming edits because it is instantly recognisable to Halo players and works as a universal signal that time is running out.