Halo Reach, released by Bungie in 2010, awarded the killing spree medal for five kills without dying in multiplayer, and the announcer callout became a familiar part of its matches. As players shared montages, clips and highlight reels online, the short announcement travelled beyond the game itself and became shorthand for an unstoppable run. It remains popular because it is instantly recognisable to Halo fans, carries the excitement of a live match, and fits neatly into short videos without needing extra context.