Oddball is a long-running multiplayer mode in the Halo series, where players fight to hold a skull for time. Halo Reach, released in 2010 by Bungie for Xbox 360, featured Jeff Steitzer as the multiplayer announcer whose callouts became iconic. Online, the clip spread through gameplay videos, montages and soundboards alongside other announcer lines like enemy spotted and bomb has been planted from other shooters. Its continued use reflects how a single well-delivered word can define an entire game mode for a generation of players.