Rampage originates from Halo Reach, released by Bungie in 2010 for Xbox 360, as one of the multiplayer spree medals announced by Jeff Steitzer. It is awarded for twenty kills without dying, ranking above Running Riot and below Untouchable. Steitzer's medal callouts became a defining part of Halo culture, and clips were later ripped and shared widely on soundboards and in montage edits. Alongside other FPS announcements like Enemy Spotted, the Rampage line remains popular because it instantly communicates an elite streak to anyone who played competitive Halo.