Hatsune Miku was released in 2007 by Crypton Future Media as a voicebank for Yamaha's Vocaloid singing synthesis software, with a turquoise twin-tailed anime character as her visual identity. Producers used the software to create original songs that spread widely online, turning Miku into a virtual pop star with concerts, games and a huge fan art culture. Short clips of her distinctive synthetic singing are now shared as soundboard buttons and edit sounds, especially in anime and Vocaloid fan communities online.