Ken Hawk Harrelson became the longtime television voice of the Chicago White Sox and built his broadcast identity around loud, emotional catchphrases. Put it on the board was his signature call for a White Sox home run, usually stretched out and followed by an emphatic yes as crowd cheering swelled behind him. The phrase stuck with fans who grew up hearing it on summer broadcasts, and clips later spread on soundboards and social media detached from the original game. It survives because it instantly signals a home run without needing any context.