The clip comes from competitive Super Smash Bros Melee commentary, referencing pro players Hax and M2K, short for Mew2King. Hax became known for his fast, technical Fox play, and his sets against Mew2King produced several loud commentary moments that fans clipped and shared. This one spread through gaming soundboards and stream culture because the phrase and the drawn out scream work outside the original match. Players reuse it whenever someone is getting outplayed so badly that normal commentary turns into shouting about total destruction.