'Roger, roger' is strongly associated with the B1 battle droids in Star Wars, especially the prequel era beginning with The Phantom Menace in 1999. The phrase became a fan-favorite because the droids deliver it with a simple, repetitive voice that feels both military and unintentionally funny. Over time, clips of the line spread through meme edits, soundboards and short-form videos. It is still used because almost anyone familiar with Star Wars instantly recognizes the reference and the robotic tone sells the joke in under a second.