Murlocs are amphibious humanoid creatures from Blizzard Entertainment's Warcraft universe, including World of Warcraft. They became especially recognizable among players because of their distinctive gargling vocalizations and their tendency to appear in groups near coasts, rivers, and wetlands. Clips of these cries spread through gaming videos, message boards, streams, and reaction edits as shorthand for chaotic or unintelligible speech. The sound remains popular because it evokes Warcraft immediately while also working as a silly creature noise for audiences unfamiliar with the games.