The line comes from the American sitcom Community, where Donald Glover played Troy Barnes, the former high school quarterback turned earnest Greendale student. Community ran from 2009 to 2015 and built a devoted online following that kept quoting its characters long after broadcast. Troy's childlike confidence made many of his one liners into reaction clips shared on social media and soundboards. This greeting in particular spread as a shorthand for jokingly joining the wealthy, and it remains popular whenever someone wants to announce success, luck or a glow up with humor.