Rema 1000, Kiwi and Coop Prix are three of Norway's most recognisable everyday grocery chains, so their names alone carry instant local meaning for Norwegian viewers. On soundboards and in short-form edits, this brief Hellstrøm clip circulates mainly as a reaction to shopping, cooking and price talk, where naming all three stores in one breath becomes shorthand for hunting down a deal. Its appeal is not a famous catchphrase or a dramatic moment, but its usefulness: it is short, recognisable and easy to place over hauls, receipts and supermarket footage without needing much explanation.
About this sound
A short clip of Norwegian chef Eyvind Hellstrøm saying he can buy at Rema, Kiwi and Prix, used in cooking, shopping and bargain-hunting memes and videos.
This six-second clip captures a brisk, matter-of-fact Norwegian voice naming three familiar grocery stores in quick succession, with the emphasis landing on the everyday act of getting something bought rather than on any dramatic performance. The delivery is dry and practical, almost like a throwaway remark from a cooking or shopping discussion, which is exactly why it sticks. Listeners familiar with Rema, Kiwi and Prix instantly recognise the routine of comparing supermarkets, while others hear a confident, slightly deadpan punchline. Dropped into an edit, it turns an ordinary errand, a price comparison or a food haul into a small, knowing joke.