The phrase refers to the 10th day of the month, a common payday date in Brazil, which explains why the clip spreads every month in Brazilian groups and feeds. Shared mainly as a WhatsApp voice note and reposted in short videos, it became a recurring joke about waiting for wages, paying bills, and celebrating with family. Its appeal is timing rather than production, so the same audio returns whenever salaries drop, turning a simple announcement into a familiar monthly meme that viewers instantly recognise.