Peso Pluma is the stage name of Mexican singer Hassan Emilio Kabande Laija, known for corridos tumbados and for hits that brought regional Mexican music to global charts in the early 2020s. The exact recording behind this short introduction is not clearly documented, but the Spanish greeting spread online as a reusable meme and fan clip detached from its original context. Its appeal comes from the simple self naming, which works without explanation for listeners who know the artist and as a generic dramatic entrance for those who do not.