Homer Simpson is the central father figure in The Simpsons, the long-running animated sitcom that began in 1989, and his exaggerated groans, screams and catchphrases have become part of internet sound culture. Clips of his reactions are cut from episodes and shared as short meme sounds, alongside other cartoon reaction cries like the scream meme. The Uaaghh version is popular because it is instantly recognisable as Homer even without video, and its drawn-out pain fits almost any fail, frustration or overreaction joke online.