The clip comes from 'The Crazy Nastyass Honey Badger,' a viral YouTube video uploaded in January 2011 with comedy narration by Randall. Edited nature footage of a honey badger fighting cobras and raiding beehives was paired with his flamboyant commentary, and the 'don't care, don't give a shit' attitude became a catchphrase. The video spread across blogs, talk shows and merchandise, turning the honey badger into shorthand for fearless indifference. It remains popular because that attitude fits almost any bold animal, athlete or everyday rebel moment online.