The line comes from Yu-Gi-Oh, created by Kazuki Takahashi as a manga in 1996 and adapted into the Duel Monsters anime that aired in the early 2000s. In English Yami Yugi declares 'It's time to duel' when a match begins, and the Latin American Spanish dub rendered it as 'es hora del duelo', preserving the dramatic stutter from the original catchphrase. Clips of the dubbed version spread through Latin American fandom, gaming videos and meme edits, where it remains a shorthand for starting any competitive confrontation.