Matt Horner is the captain of the Hyperion in StarCraft II, the science-fiction strategy series, and his measured manner fits a commander who has to make difficult calls. The phrase itself has long been used in films and games to soften a harsh decision, and Horner's version gives it a military, by-the-book edge. On soundboards and in edits, the short clip is reused because it is instantly recognisable as a professional dismissal, letting creators borrow the authority of a starship captain without needing any longer explanation.