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The phrase became famous when Dallas Cowboys coach Jimmy Johnson shouted it in the locker room after Dallas beat San Francisco in the 1993 NFC Championship Game. The clip captured the team's confidence on its way to a Super Bowl win, and fans quickly adopted it as a rallying cry. It has since lived on through sports broadcasts, crowd cheering, highlight reels and social media, where Cowboys supporters revive it after every big victory and rivals reuse it ironically after Dallas loses.
About this sound
A triumphant voice clip shouting how bout them Cowboys, made famous by postgame celebrations and used by fans after big wins and in sports videos.
This short clip captures a loud, celebratory shout of how bout them Cowboys, delivered with the swagger of a postgame locker room celebration. The voice is bold, drawn out and full of pride, rising in energy as it lands on the team name. At under two seconds it hits instantly, making it perfect for a punchline, a reaction or a victory moment. Listeners immediately recognise it as a Dallas Cowboys boast, whether they love the team or love teasing its fans, and that shared recognition gives it its playful, taunting edge in edits and memes.
