Huggy Wuggy is the tall, blue, furry monster toy from Poppy Playtime, the indie horror game whose first chapter was released in 2021. Players meet him in an abandoned toy factory, where his friendly appearance turns threatening, and clips of his chase and roar quickly spread through gameplay videos on YouTube and TikTok. The character became a wider internet meme, especially with younger audiences, and his roar is now reused far beyond the game itself as a quick shorthand for a sudden scare or an exaggerated, monstrous reaction.