Huggy Wuggy first appeared as the main antagonist of Poppy Playtime, the horror game released in 2021, where the tall blue toy stalks the player through an abandoned toy factory. His long limbs and wide grin made him instantly recognisable, and clips of his chase and hug quickly spread through online video, gaming streams and fan soundboards. The big squeeze moment became shorthand for a hug that turns threatening, which is why editors still reach for it in horror edits, memes and reaction videos years later.