Huggy Wuggy is the towering blue mascot turned monster from Poppy Playtime, the indie horror game released by Mob Entertainment in 2021. In the first chapter, players explore an abandoned toy factory and are chased by the once-friendly character, a sequence that quickly became famous through gameplay videos and reaction clips. As streamers and short-form creators reused the chase and its scream, the sound spread beyond the game itself and joined the wider set of horror memes, alongside the FNAF jumpscare scream. It remains popular because the character is instantly recognisable and the scream fits any sudden scare.