Hugify comes from Lulu, a support champion in Riot Games' League of Legends, where her ultimate, Wild Growth, enlarges an ally and knocks nearby enemies into the air. Players hear the line during matches whenever the ability is cast, and short clips of it have circulated in gameplay videos, streams and meme edits ever since. It remains popular because it is instantly recognisable to League players, easy to drop over a save or turnaround, and carries Lulu's distinctive whimsical tone in just over a second.