The quote comes from the 2002 comedy film Austin Powers in Goldmember, spoken by the villain Goldmember, played by Mike Myers. Online, the clip spread through meme videos, reaction edits, and short comedy posts because the delivery is so exaggerated and easy to quote. It remains popular whenever creators want a quick reference to greed, luxury, or hilariously intense excitement about anything shiny. The line is also commonly searched as both "I love gold" and "I like gold."