Hulk Smash is a catchphrase strongly associated with the Hulk, the Marvel character known for overwhelming strength and destructive rage. The line has appeared across comics, animation, games and film adaptations, which helped turn it into a widely recognized meme sound online. Creators keep using it because the phrase is short, instantly understood and perfect for moments of exaggerated force. In meme culture, it often fills the same role as an inception button or other dramatic impact cues that make a visual hit feel bigger.