The phrase is widely recognized by horror game fans as a signature line from William Afton in the Five Nights at Freddy’s series, which helped it spread through fan edits, TikToks and meme compilations. Its staying power comes from how clearly it sums up the character’s repeated returns and how easily the quote fits any joke about persistence. It is often paired with dramatic horror audio, including the FNAF Jumpscare Scream, to heighten the reveal.