The line belongs to William Afton, the main antagonist of the Five Nights at Freddy's games created by Scott Cawthon, a killer who keeps returning in new animatronic forms. It became his defining catchphrase among fans and was later delivered on screen in the 2023 Five Nights at Freddy's film. Online, players clipped and remixed the quote for edits and soundboards, with earrape versions exaggerating the volume for comic shock value. It stays popular because one short sentence instantly signals an unstoppable villain comeback.