Joe Hendry is a Scottish professional wrestler whose musical entrances made the phrase 'I believe in Joe Hendry' his signature chant. Fans picked it up at live shows and in short wrestling clips, where the simple call-and-response wording was easy to repeat and remix. It spread further through TikTok and wrestling social media as supporters used it to back Hendry against bigger opponents. Today it works beyond wrestling too, as a playful way to show faith in an underdog, a friend or a surprise favourite.