The phrase became popular online as a text reply and copypasta long before it was clipped as audio, used whenever someone shared an opinion nobody solicited. As short-form video grew, creators began voicing the line or dropping the recording over reaction footage, pairing it with other dismissive staples like the bruh sound. Its appeal is the universal rudeness of the comeback, which needs no context about a specific show or character to understand, so it keeps circulating in gaming, Discord, and TikTok edits.