The sound comes from the Genshin Impact meme around pulling Qiqi from the game's gacha system, especially when a player loses a 50/50 on a limited banner. It spread through fan edits, reaction posts, and short videos because the phrase quickly sums up a very specific kind of gaming heartbreak. Over time, creators started using it outside Genshin too, whenever a result feels unlucky, mistimed, or comically disappointing despite still being a high-rarity outcome.