The phrase circulates as a Russian-language meme clip associated with online personality Mellstroy, whose name is also commonly written as Меллстрой or Мелстрой. The exact stream, recording date, and surrounding conversation are not reliably documented, so the audio is generally identified by its memorable hammam line rather than a specific broadcast. It spread through reposted edits and soundboards, where creators use the confident delivery to parody wealth and impulsive spending. The line remains useful because its extravagant claim works even when viewers only understand the visual context.