The phrase in this clip is everyday Russian, and the sound spread as a short meme audio on soundboards and in chat videos rather than from a confirmed film or show. Its appeal comes from the universal joke of being dramatically hungry, with the repeated nom sounds understood even by listeners who do not speak Russian. Creators reuse it for food posts, gaming hunger meters, and reaction edits, where the foreign line adds extra absurdity before the familiar eating noises take over and carry the punchline on their own.