Pump Up the Jam was released in 1989 by Technotronic, a Belgian dance project led by producer Jo Bogaert, and became a worldwide hit that helped bring house and techno-influenced dance music into the mainstream. Its simple, chant-like hook and driving rhythm made it easy to recognise and easy to sample, so it has remained a staple in clubs, commercials, films and sports arenas. Online, the short hook is now reused as a burst of retro party energy in memes, edits and workout videos.