This quote is associated with chef Gino D'Acampo during a This Morning segment that became widely shared online. In the clip, he uses the line while dismissing an argument about changing a traditional dish, and the blunt delivery turned it into a reaction meme. Short reposts and captions helped it spread across YouTube, TikTok, and meme pages, where it is still used whenever someone makes an exaggerated hypothetical or a comparison that misses the point.