"Ikan hiu makan tomat" spread widely online as a short Indonesian meme phrase used in TikTok videos, reels, and reposted joke compilations. The audio is popular because its sing-song rhythm makes even simple edits feel instantly recognizable and comedic. People often use it as the opening of a punchline, then cut to a romantic confession, a bait-and-switch joke, or an intentionally corny reveal. Its staying power comes from how short, flexible, and easy to remix the phrase is across different video styles.