Radio IKIM, broadcasting as IKIMfm, is the radio arm of Malaysia's Institute of Islamic Understanding, airing religious talk, news and community programming for a Malay-speaking audience. Like most broadcasters, the station marks its schedule with short idents that state its name, and these jingles get passed around online as ringtones, notification sounds and soundboard clips. This particular ident now circulates mainly among Malaysian creators who want an instantly recognisable local radio flavour in edits, memes and short videos.