This sound is associated with the online mewing trend, a viral internet topic centered on tongue posture and jawline aesthetics. The phrase spread widely through short-form meme culture, especially in TikTok-style edits and looksmaxxing jokes, where creators pair it with stoic faces, gym clips, or before-and-after angles. Its staying power comes from how instantly recognizable the word “mewing” became online and how easily the clip fits ironic self-improvement humor. Even as trends shift, it still pops up whenever creators parody hyper-serious appearance advice.