The line comes from the 2006 South Park episode ManBearPig, where a caricature of former vice president Al Gore desperately tries to convince the boys that a half man, half bear, half pig creature is real. His repeated insistence that he is super cereal became the episode's running joke, mocking his earnest campaigning style. Clips circulated online for years as a shorthand for taking something ridiculous completely seriously, and the short isolated quote later spread on soundboards and short video edits as a standalone reaction.