The sound features Inês Brasil, a Brazilian singer and internet personality whose outspoken, unfiltered style made her a staple of Portuguese-language meme culture. The phrase eu não gostei means I did not like it, and its blunt simplicity helped it travel beyond Brazil through short videos, reaction edits and WhatsApp audios shared by fans. Because the line needs no context to understand, creators keep reusing it as a quick verdict on anything disappointing, from fashion and food to performances and online trends.