The Ink Demon is the main antagonist of Bendy and the Ink Machine, the episodic horror game first released in 2017 by Joey Drew Studios. Formed from ink and modelled on Bendy, the character became the face of the series through fan art, gameplay videos and edits. Clips named for the character and in-game locations spread on soundboards because players reuse the audio out of context for suspense, villain reveals and horror memes, keeping the sound recognisable even without the original scene.