The term jytky entered Finnish political language after the 2011 parliamentary election, when Timo Soini's Finns Party made a major breakthrough and the result was widely described as a political earthquake. Soini later discussed the moment in interviews and speeches, explaining how the party built its support, and clips of those remarks circulated among Finnish viewers. The word has since lived on as shorthand for an unexpected surge, which is why short audio excerpts keep appearing in memes, reaction videos and political edits.