New Kids began as Dutch sketches in 2007 before becoming a television series and the films New Kids Turbo in 2010 and New Kids Nitro in 2011. The stories follow a group of crude young men from the village of Maaskantje in North Brabant. The franchise became especially popular in Germany in its dubbed version, where many short lines circulated separately as reaction clips. Fans often pair it with similar German insult clips like Kann es sein das du Dumm bist, because both are brief and quotable even for viewers who never saw an episode.