The line traces back to the 1931 film Frankenstein, where Dr Frankenstein cries out as his creature moves, and it was lovingly parodied in Mel Brooks' 1974 comedy Young Frankenstein starring Gene Wilder. That version cemented the shout in pop culture as the definitive mad scientist moment. Clips of the delivery later spread across meme edits, soundboards and reaction videos, where it became shorthand for any invention, idea or character dramatically coming back to life online.