The phrase has become a shorthand online for hiding selfish or harmful motives behind noble language. Because the delivery is so calm and certain, editors reuse it whenever a person, company or fictional villain presents an obviously self serving choice as a moral duty. It works as a punchline in edits, comment threads and reaction videos, where the contrast between the grand wording and the small stakes makes the excuse instantly recognisable. Its popularity comes from how easily it fits real arguments as well as parodies of movie villains.