This quote is best known as Soldier: 76’s ultimate voice line in Overwatch, Blizzard’s team-based shooter released in 2016. Because Tactical Visor automatically locks onto enemies, the line became an easy shorthand for being targeted or going full tryhard. It spread through gameplay montages, reaction edits, and short meme videos where a person or object becomes the clear focus. It still gets reused because players instantly recognize Soldier: 76 and the phrase is short, dramatic, and perfect for setup-to-payoff editing.