The quote comes from the television comedy Arrested Development, which premiered in 2003. It is associated with Gob Bluth, played by Will Arnett, and became one of the character's recurring admissions of regret. As screenshots, GIFs, and video edits from the series circulated online, the line developed into a widely recognized reaction meme. Its lasting appeal comes from the contrast between Gob's dramatic confidence and his belated realization that his latest plan was a terrible decision.