J. Jonah Jameson, the cigar-chomping Daily Bugle chief, was played by J.K. Simmons in Sam Raimi's Spider-Man trilogy beginning in 2002, and his booming laugh became one of the character's signatures. Clips of the laugh circulated on YouTube and meme pages in the 2010s as a reaction to arrogant boasts and instant karma moments. It endures because Simmons' delivery is unmistakable, joining other classic reaction clips like the baby laughing meme as a shorthand for pointing and laughing at someone's misfortune.