Who Wants to Be a Millionaire began in the United Kingdom in 1998 and became a global quiz format, built around contestants answering increasingly difficult questions for a top cash prize. Its dramatic music and lighting were central to the tension, with the final win cue marking the rare moment a player reached the million. As clips circulated online, that jackpot sound escaped the show and became a reusable reaction for victories, lucky breaks and sarcastic celebrations in edits, streams and memes.