Oktagon MMA is a Czech and Slovak mixed martial arts promotion co-founded by Ondrej Novotny and Pavol Neruda, and Novotny became its most recognizable voice as promoter and commentator. His Jedeme Bomby shout grew from live events and social clips into a signature catchphrase fans repeat around fight cards. As Oktagon expanded across Europe, short clips of the line spread on TikTok, Instagram and soundboards, where it now works as a standalone hype sound far beyond the original broadcasts.