The Jet2Holiday sound comes from Jet2holidays advertising and became a meme through short-form video edits, especially on TikTok. Its cheerful travel branding made it perfect for ironic use, with creators placing it over footage of ruined vacations, turbulence, slips or public chaos. That contrast is the reason it spread so widely: the clip suggests a smooth package holiday while the visuals show the exact opposite. It remains popular because the reference is instantly recognizable to many viewers and the joke works in less than a second.